Katie Joly working at her desk

WOMEN’S HEALTH + WELLNESS COMMUNICATIONS

Helping care-focused businesses communicate the experience they’ve already built.

I translate expertise and services into clear, thoughtful communication—from websites and client-facing content to ongoing marketing support.

Exceptional care deserves communication that reflects it.

I partner with women’s health, wellness, and care-focused businesses to create clear, thoughtful communication—from website copy and client-facing content to ongoing marketing support.

The goal is simple: help your business communicate what you do, make information easier to navigate, and give the people you serve a clearer path forward.

How we can work together.

Whether you need a stronger website, better patient resources, or ongoing writing support, we’ll focus on what your practice needs most.

01

Strategy & Conversion

Clarify your positioning, patient journey, and path from first impression to inquiry.

Explore the service →
02

Website & Patient Experience

Create clearer websites and patient-facing content that make it easier to understand, trust, and take the next step.

Ask more →
03

Ongoing Marketing Support

Keep your marketing moving with thoughtful strategy, content, campaigns, and communications support.

Inquire →

Selected Work

Website Audit • Information Architecture • Website Copy

A postnatal doula's website, reorganized

This project shows how thoughtful copy can improve clarity without changing what makes a business feel human. I reorganized a postnatal doula's website so exhausted new parents could immediately understand what she offered while preserving the warmth and personality that made her the right choice.

See the Rewrite →

Wix Redesign • Visual Design • Brand Voice

A pelvic health practice, rebuilt

A cluttered, dated practice website gets a full visual and written overhaul—cleaner structure, a calmer palette, and copy that helps prospective patients quickly understand the practice and what makes it different.

See the Redesign →

Meet Katie

My work is rooted in women’s health, patient education, and the belief that exceptional care deserves equally thoughtful communication.

With more than thirteen years of experience in massage therapy and wellness, my background has given me a firsthand understanding of how patients seek information, build trust, and make decisions about their care.

Today, I partner with women’s health and reproductive care practices to translate complex expertise into clear, compassionate communication—from websites and patient education resources to ongoing content that helps patients feel informed and supported from their very first interaction.

My connection to this work became deeply personal through my own experiences with pregnancy, birth, and motherhood, deepening my appreciation for the wisdom and compassion women’s health professionals bring to families during some of life’s most significant moments.

A process that keeps things simple.

01

The First Impression Review™

We start by looking at your patient-facing communication through fresh eyes. I’ll identify what’s working, where things may be getting lost, and where there are opportunities to improve the experience.

02

Learn

We talk about your practice, your goals, your audience, and what you need the work to accomplish.

03

Create

I take what you’ve shared and turn it into clear, polished communication that feels natural to your practice.

04

Refine

You review, we make adjustments, and we make sure everything feels right before it goes live.

Keep me in your corner.

Your practice doesn’t stop evolving when a project is finished. Services change, new programs take shape, resources need refreshing, and new pages, newsletters, and patient communications need thoughtful attention.

Instead of starting from scratch each time, you can continue working with someone who already understands your practice, your voice, and your goals. Whether you need occasional support or an ongoing creative partner, we can shape the relationship around what your practice needs—and where it’s going.

A few things to make marketing feel a little more approachable.

Whether you're refreshing your website, planning social media content, or simply looking for a little inspiration, I hope these resources help make marketing feel a bit more approachable.

Field Guide Conversation
Starters
No. 01
Field Guide 01

Instagram Conversation Starters

Thirty thoughtful prompts designed to help you share your expertise, connect with your audience, and show the heart behind your work.

Download Guide →
Field Guide Homepage
Planning
No. 02
Field Guide 02

Homepage Planning Workbook

A guided workbook to help you organize your ideas before writing or redesigning your website.

Download Guide →
Field Guide Brand
Photography
No. 03
Field Guide 03

Brand Photography Shot List

A curated list of lifestyle, workspace, and detail photos that help tell the story of your practice and create a cohesive online presence.

Download Guide →

No sign-up required.

Let’s make your next project easier.

Whether we're working together on a single project or continuing to collaborate as your practice grows, I'll help create thoughtful messaging that reflects the quality of your care, supports your goals, and gives you one less thing to worry about.

Let's Talk